Discover More About Investing In Gold
Gold is widely considered one of the oldest & most reliable stores-of-value, with evidence of its use in finance dating back to ancient civilization:
As far back as 1200 BCE — long before we could track gold’s price with the click of a button online — Egyptian pharaohs used scales to measure its worth in standardized units. Then by 564 BCE, the Lydians made monetary history by minting the first gold coins. In what is now western Turkey, King Croesus stamped these alloy coins with official designs, like the roaring head of a lion, to guarantee weight and purity.
Innovations like these further established gold as a trusted currency & medium of exchange. It also reinforced the precious metal’s role as a store of value, which is a legacy that continues today as gold recently hit an all-time-high in 2025. After thousands of years, it’s still relevant as a hedge against inflation & economic instability.
Today, there’s no shortage of options for everyday investors to use precious metals to hedge against economic uncertainty. Coins, bars and physical gold & silver backed IRAs offer trusted ways to diversify.
Frequently Asked Questions About Gold
When Should I Buy Gold?
Given the unpredictability of the market, it’s impossible to guess the best time to buy.
With that said, the best time for any one person to buy gold ultimately depends on their personal convictions and financial goals. Ultimately, investing in precious metals often comes down to your beliefs about what you think is happening in the economy — both in the short and long term.
If you believe markets and the US dollar are getting stronger, then you might think twice about precious metals. But, if you believe the markets are too risky or volatile — or if you believe inflation is weakening the purchasing power of your dollar — then precious metals could be a fantastic option for you.
Rather than trying to “time” the market, long-term strategies like dollar-cost averaging can smooth out returns over time. Patience is key and consistent approaches could help.
What Are the Best Ways To Invest In Gold?
The best ways to invest in gold depend on your goals & risk tolerance. There are many options, each with their pros and cons — like paper gold (ETFs, futures contracts, or mining stocks), physical gold (bullion coins, bars), and gold IRAs.
Paper gold options like ETFs (Exchange Traded Funds) offer fast trading, but the lack of physical ownership could be a concern if you have trouble taking possession during a market disruption/ crisis due to a fund’s given structure & redemption process. Plus, fund management fees could eat into your returns over time.
Gold futures contracts provide high-risk/ high-reward exposure tied to gold’s price, but many don’t want to stomach the high-leverage risk or the expiration & rollover costs associated with this type of trading.
Gold mining stocks have company performance upside, but there’s a lot of moving parts: Operational challenges like equipment failures, labor strikes, regulatory hurdles, or environmental disasters could disrupt production and tank stock prices — even if gold prices rise. Also, company-specific issues like poor management, high debt levels, or unprofitable mines can drag down a company’s stock.
At Preserve Gold, we believe in hard, tangible assets like bars and coins – popular choices that offer real ownership and provide a level of safety against inflation and economic uncertainty. We also offer physical gold and silver backed IRAs, which can diversify retirement portfolios while offering secure storage and the potential for steady growth.
Is It Safe To Buy Gold Online?
Yes, buying gold online can be very safe. If you take the right precautions, online shopping can offer convenience and a wide selection of trusted IRA-eligible coins, bars, and rounds.
To protect yourself, research dealers thoroughly by checking customer reviews, verifying ties to reputable organizations like the U.S. Mint or World Gold Council, and ensuring the website uses encryption (look for “https” in the URL).
Steer clear of high-pressure sales tactics, and confirm fair premiums, return policies, and insured shipping options. Stick to trusted payment methods and always compare options to encourage a secure purchase.
Like reputable dealers should, Preserve Gold enhances safety with transparent pricing, authentic products, and reliable customer support.
How Can Investing In Physical Assets Help Diversify Wealth?
Investing in tangible assets like precious metals can diversify your wealth by adding resilience to your portfolio & ensure personal possession during market volatility or crises.
Physical assets can spread risk across different asset classes by diversifying outside of traditional investment vehicles. Though their prices can fluctuate based on supply and demand, they can also serve as an inflation hedge. Gold, as an example, often holds or increases in value when fiat currency weakens.
Unlike non-physical assets, these precious metals offer tangible value you can see and touch. This is an important feature for many everyday investors because they like having the peace of mind knowing their hard assets are firmly in their personal possession — no matter what’s happening in the world.
How Much Gold Should I Buy To Start Investing?
How much gold you should buy depends on your budget, goals, beliefs, and risk tolerance.
There’s not a one-size-fits-all answer because everyone’s circumstances are unique. Some begin with small investments to familiarize themselves with the market, while others choose a starting point based on their available budget and long-term goals.
It’s worth taking the time to research gold’s role in the economy, evaluate market conditions, and determine your priorities to decide what’s right for you now.
Is Gold A Good Investment In 2025?
Gold continued its record-breaking run from 2024 into 2025. Ongoing economic shifts like potential Fed rate cuts & global tensions could be driving its appeal as an asset.
Historically, gold thrives when the market drops or the US dollar weakens — like the 2020 COVID surge to $2,000 — making it a smart hedge amid today’s uncertainties.
While short-term volatility exists, its long-term value retention and liquidity remain attractive elements, especially for precious metals IRAs or physical holdings.
Can I Store Gold At Home Instead Of A Depository?
Yes — Preserve Gold offers fast home delivery services for those using cash reserves to invest in personally-held physical precious metals.
We do not offer home storage options for gold IRAs because this comes with several issues and risks that Preserve Gold is not comfortable with.
The IRS requires that all precious metals held in a gold or silver backed IRA be stored at an approved depository. Depositories offer insured, tracked security.
It’s up to you to weigh convenience against risk. When you’re ready, you can use our live price chart to guide your next investment.
How Do I Sell Gold?
We believe selling precious metals should be as easy as buying them.
That’s why Preserve Gold has a leading buyback program:
When you’re ready to sell your precious metals, we will buy your gold at the highest price offered to us on the market. We also charge zero liquidation fees for clients who originally purchased their precious metals from us.
